Privacy Policy

Mother's Natural Cereal Privacy Policy Statement
Effective Date: April 1, 2010

The web site you have entered is operated by or on behalf of Mother's Natural Cereal. Mother's Natural Cereal is committed to protecting your personal privacy. This Privacy Statement outlines the types of information that are collected by Mother's Natural Cereal on its web site, and how we use and protect it. This Privacy Statement also explains the choices that you can make about the way your information is collected and used. This Privacy Statement applies only to the Mother's Natural Cereal web site, and it does not apply to banners, sweepstakes and other advertisements or promotions that we may sponsor or participate in on web sites owned by third parties.

Our Privacy Statement includes the following topics. For specific information regarding any particular topic, please click on the link below:

Your Consent to this Privacy Statement
By using our web sites, you signify that you agree with the terms of our current Privacy Statement as posted on our web sites as well as our Terms of Use. If you do not agree with any term in this Privacy Statement or our Terms of Use, please do not use this site or provide any Personal Information to us.

The Information We Collect
As used in this Privacy Statement, "Personal Information" means any information that is linked to your identity such as your name, street address, telephone number, screen name, age and/or email address. The site you entered may collect some or all of these types of Personal Information through a sweepstakes, contest, game, survey, questionnaire or promotion, or a registration form. Some of our web sites may require registration in order for you to participate in sweepstakes, games or other activities. Mother's Natural Cereal will not collect any Personal Information from your visits to our sites unless you provide your Personal Information to us voluntarily, and we will not require you to provide more information than is necessary to participate in our web sites' activities. We also do not collect financial or other sensitive data information about our users.

When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Statement, which includes your right to limit our use of your Personal Information as described in this Privacy Statement.

The web site you entered may also collect Personal Information from you about a third party (e.g., the site might allow you to send an email or message to a friend, in which case we will need that person's name and email address). Please note that we use such information only for the specified purpose (e.g., to deliver the email message) and we will not contact the third party again by email unless and until the third party contacts us.

The Way We Use Personal Information
When you supply Personal Information at a Mother's Natural Cereal web site, we will use it for the purpose for which it was collected (e.g., to enter you in a sweepstakes or to fulfill the delivery of a sweepstakes prize or product order) in accordance with the terms of this Privacy Statement.

Mother's Natural Cereal's primary goal in collecting and using Personal Information is to give you a meaningful and customized experience while you are using our web sites as well as to promote our products in a cost effective and efficient manner.

Collection and Use of Other Information; Use of Cookies
You may have heard of "cookies," which are small files or pieces of information that are stored by your browser on your computer's hard drive when you visit a web site. The use of cookies is an industry standard and you will find them at most web sites. Mother's Natural Cereal may use cookies to collect other information during your visit to our web sites, such as the particular site areas you visit and the activities in which you participate at our web sites. Mother's Natural Cereal does not automatically collect any Personal Information, but we may combine non-personal information collected automatically (through cookies) with voluntarily submitted Personal Information. Such link may occur only if you provide Mother's Natural Cereal with Personal Information on our sites. This practice allows Mother's Natural Cereal to keep track of items such as sweepstakes participation, email and advertising interaction levels, survey responses, online coupon redemption and other web activity in order to better tailor our web sites and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our web sites -- the computer can remember that you have already provided Personal Information to us and not request that you provide any a second time.

Anonymous information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using, and the type of computer operating system you are using may also be collected by us using cookies. Web servers, the computers that "serve up" web pages, automatically identify your computer by its IP address. When you request a page from this web site, our servers log your IP address.

Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you entered may result in an inability

With Whom We May Share Information
In the course of doing business, we employ other companies to perform a variety of functions on our behalf. For example, at times we may retain third parties to analyze, update and correct data we collect on our web sites, including Personal Information, to help us improve our products, our database and our web sites. In addition, we may share Personal Information with agents, suppliers, fulfillment houses and other third parties to allow delivery of prizes, information, products or services. These suppliers and other third parties may have access to your Personal Information if it is needed to perform their functions for Mother's Natural Cereal, but they are not authorized by us to use your Personal Information in any way other than the intended use.

We also may share aggregate, non-personally identifiable information about our users with advertisers, business partners, sponsors, and other third parties. For example, we may tell a business partner the number of men and the number of women that entered a contest, but we do not disclose Personal Information about such contestants in violation of this Privacy Statement.

Except as stated in this Privacy Statement, we do not sell, transfer or disclose your Personal Information without your prior consent. We may release your Personal Information if required to do so by law, or by search warrant, subpoena or court order, or to a third party to which ownership of Mother's Natural Cereal is transferred via an acquisition, merger, sale of assets or otherwise.

Information Preferences
If you would prefer not to receive emails from Mother's Natural Cereal or its affiliates and subsidiaries, please click here.

Data Protection and Security
We take commercially reasonable precautions to keep your Personal Information secure. All access to the information we collect is subject to physical, electronic and managerial restrictions to prevent unauthorized access, modification or misuse. Notwithstanding the foregoing, we cannot guarantee the security of any information you disclose online, and you do so at your own risk.

Protection of Children's Personal Information
We at mothersnatural.com have no intention of collecting any personal information from any individuals under the age of 13.

Changes to Our Privacy Policy
Mother's Natural Cereal reserves the right to change or remove this Privacy Statement at our discretion. We will post any changes to this Privacy Statement or any new policy here and we encourage you to visit this area frequently to stay informed. If there is any material change in the type of information we collect or way in which we use such information, then we will obtain your permission before we make any such change.

Links to Other Web Sites
Users should be aware that when you are on this web site you could be directed to other sites that are beyond our control. There may be links to other web sites that include links from advertisers, sponsors, and partners that may use the Mother's Natural Cereal family of brand or logos. These other web sites may send their own cookies to users, or otherwise collect data or solicit Personal Information. Always be aware of where you are surfing on the Web. Check the linked site to locate and review its privacy policy, which may be different from this Privacy Statement. Mother's Natural Cereal does not endorse and makes no guarantee or representation as to the sufficiency, accuracy or completeness of the content or privacy policy of any third-party web site to which you may be linked from this site.

How to Contact Us
Should you have any questions or concerns about this web site, please visit the Contact Us section of the web site.

Important Note Regarding U.S. Law
Please note: The laws and regulations in different countries impose different (and even conflicting) requirements on the Internet and data protection. We are located in the USA, as are the servers that make this site available worldwide. All matters relating to this site are governed by the laws of the State of New York in the USA. If you are located in the European Economic Area and you contact us, please note that any information you provide will be transferred to the USA and by submitting the information you authorize this transfer.